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  1. The service-dominant logic of marketing [Texte imprimé] : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.

  2. The experience economy [Texte imprimé] / B. Joseph Pine II, James H. Gilmore.

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  3. Reorganize for resilience [Texte imprimé] : putting customers at the center of your business / Ranjay Gulati.

    Auteur: Gulati, Ranjay
    Description: 1 vol. (270 p.) : ill. ; 24 cm.

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  4. Selling luxury [Texte imprimé] : connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robin Lent and Geneviève Tour.

    Description: 1 vol. (xvii-158 p.) ; 24 cm.

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  5. Uncommon service [Texte imprimé] : how to win by putting customers at the core of your business / Frances Frei, Anne Morriss.

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  6. The lovemarks effect [Texte imprimé] : winning in the consumer revolution / Kevin Roberts.

    Description: 1 vol.(272 p.) : ill.en coul. ; 25 cm.

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  7. Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz.

    Description: 1 vol.(247 p.) : ill. ; 24 cm.

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  8. The innovator's dilemma [Texte imprimé] : the revolutionary book that will change the way you do business / Clayton M. Christensen.

    Description: 1 vol. (XXXVII-286 p.) : ill. ; 20 cm.

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  9. Key account management [Texte imprimé] : tools and techniques for achieving profitable key supplier status / Peter Cheverton

    Description: 1 vol. (XVII-379 p.) : ill. ; 25 cm

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  10. Key account management [Texte imprimé] : tools and techniques for achieving profitable key supplier status / Peter Cheverton.

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