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  1. The Oxford handbook of international business [Texte imprimé] / edited by Alan M. Rugman.

    Description: 1 vol. (XIX-857 p.) : ill., jaquette ill. en coul. ; 26 cm.

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  2. Inside marketing [Texte imprimé] : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

    Description: 1 vol. (XI-357 p.) : ill. en noir, couv. ill. en coul. ; 24 cm.

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  3. Brand media strategy [Texte imprimé] : integrated communications planning in the digital era / Antony Young.

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  4. Free [Texte imprimé] : the future of a radical price / Chris Anderson.

    Auteur: Anderson, Chris
    Description: 1 vol. (X- 274 p.) : ill. ; 25 cm.

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  5. Global marketing [Texte imprimé] / Warren J. Keegan,...,Mark C. Green,....

    Description: 1 vol. (621 p.) : couv. ill. en coul., ill. en coul. ; 28 cm.

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  6. Sales management [Texte imprimé] : a multinational perspective / edited by Paolo Guenzi and Susi Geiger.

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  7. Business to business marketing [Texte imprimé] : a value-driven approach / Wim G. Biemans.

    Auteur: Biemans, Wim G.
    Description: 1 vol. (XXII-362 p.) : couv. ill. en coul., ill. ; 26 cm.

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  8. Marketing 3.0 [Texte imprimé] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

    Description: 1 vol. (XV-188 p.) : ill., jaquette ill. ; 24 cm.

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  9. We are all weird [Texte imprimé] : the myth of mass and the end of compliance / by Seth Godin.

    Description: 1 vol. (97 p.) : ill. ; 19 cm.

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  10. Essentials of marketing communications [Ressource électronique] / by Chris Fill.

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