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  1. Legends in marketing, George S. Day / series editor, Jagdish N. Sheth, volume editor, David A. Aaker, Contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin.

    Description: 7 vo.(261,304,313,309, 237, 230, 248p;) : ill. ; 25 cm.

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  2. Does marketing need reform ? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.

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