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  1. Principles and practice of marketing [Texte imprimé] / David Jobber.

    Description: 1 vol. (XXX-946 p.) : ill. en noir et en coul., couv. ill. ; 27 cm.

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  2. Services marketing [Texte imprimé] : people, technology, strategy / Christopher Lovelock,... Jochen Wirtz,....

    Description: 1 vol (648 p.) : ill. en noir et blanc, cartes, couv. ill. en coul. ; 28 cm.

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  3. Marketing 3.0 [Texte imprimé] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

    Description: 1 vol. (XV-188 p.) : ill., jaquette ill. ; 24 cm.

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  4. Spend shift [Texte imprimé] : how the post-crisis values revolution is changing the way we buy, sell and live / John Gerzema, Michael D'Antonio ; foreword by Philip Kotler.

    Description: 1 vol. (256 p.) ; 24 cm.

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  5. Strategic marketing for health care organizations [Ressource électronique] : building a customer-driven health system / Philip Kotler, Joel Shalowitz, and Robert J. Stevens.

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  6. Social media marketing [Texte imprimé] : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans.

    Auteur: Evans, Liana
    Description: 1 vol. (VIII-342 p.) : ill. ; 23 cm.

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  7. Operations strategy [Texte imprimé] / Nigel Slack, Mike Lewis.

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  8. International marketing strategy analysis, development and implementation [Texte imprimé] / Isobel Doole, Robin Lowe

    Description: 1 vol. (XXIV-462 p.) ; 28 cm

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  9. Strategic brand management [Texte imprimé] : building, measuring and managing brand equity / Kevin Keller.

    Description: 1 vol. (590 p.) : ill. en coul., couv. ill. en coul. ; 28 cm.
    Collection: Always learning

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  10. A framework for marketing management / Philip Kotler,... [et] Kevin Lane Keller,....

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