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  1. Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know / Kotler Philip

    Auteur: Kotler, Philip
    Description: 206 p.

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  2. Principles of Marketing / Kotler Philip ; Armstrong Gary ; Saunders John A.

  3. B2B Brand Management / Kotler Philip ; Pfoertsch Waldemar ; Michi Ines

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  4. Marketing Management / Kotler Philip ; Keller Kevin Lane

    Description: 729 p.

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  5. A framework for marketing management [Texte imprimé] / Philip Kotler & Kevin Lane Keller.

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  6. Marketing for hospitality and tourism [Texte imprimé] / Philip Kotler, John T. Bowen, James C. Makens.

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  7. Ingredient branding [Texte imprimé] : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

    Description: 1 vol. (xx-393 p.) : ill., cartes. ; 24 cm.

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  8. Brand sense [Texte imprimé] : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

    Description: 1 vol. (x-175 p.) : ill. ; 22 cm.

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  9. A stakeholder approach to corporate social responsibility [Texte imprimé] : pressures, conflicts, and reconciliation / [edited] by Adam Lindgreen, Philip Kotler, Joëlle Vanhamme and François Maon.

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  10. Marketing management [Multimédia multisupport] / Philip Kotler, Kevin Lane Keller ; [traduction et adaptation ] Delphine Manceau, Bernard Dubois.

    Description: 1 livre (XXXVII-900 p.) : ill. en coul., couv. ill. ; 23 cm. 1 disque optique numérique (CD-ROM)

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