Marketing / Paul Baines, Chris Fill, Sara Rosengren.

Auteur secondaire: Fill, Chris. aut Rosengren, sara. aut
Edition: 4h edition.
ISBN: 0198748531
9780198748533 (br)
Note de bibliographie: Notes bibliogr. Index.
Table des matières: Part One: Principles of Marketing Marketing principles and practice Consumer buying behaviour Marketing research and customer insight Part Two: Marketing Management and Strategy The marketing environment Marketing strategy Market segmentation and positioning International market development Part Three: Managing Marketing Programmes New proposition development and innovation Price and customer value decisions Principles of marketing communications Configuring the marketing communications mix Digital and social media marketing Branding decisions Part Four: Principles of Customer Management Channels, supply chains, and retailing Services and relationship marketing Business-to-business marketing Part Five: The Social Impacts of Marketing Not-for-profit and social marketing Marketing, society, sustainability, and ethics
Bibliothèque Cote Statut Date de retour prévue Code barres Format
BU Vauban EDHEC Business School Lille  121.55 BAI  Disponible   --   00107585   Monographie imprimée