Value proposition design : how to create products and services customers want. Get started with... / written by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda,... [et al.] ; designed by Trish Papadakos.

Variantes du titre: how to create products and services customers want. Get started with... : value proposition design Bad value proposition design : a guide to burning cash, comunicating poorly, and spending your short life building stuff nobody wants
ISBN: 9781118968055 (br)
Note générale: La 4e de couv. porte le titre tête-bêche "Bad value proposition design : a guide to burning cash, comunicating poorly, and spending your short life building stuff nobody wants, written by Time E. Waster"
Note de bibliographie: Index.
Table des matières: Canvas. Customer profile ; Value map ; Fit Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce
Résumé ou extrait: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com
Bibliothèque Cote Statut Date de retour prévue Code barres Format
IESEG School of Management Lille  122 OST  Disponible   --   IE00013693   Monographie imprimée  
IESEG School of Management Lille  122 OST  Disponible   --   IE00013694   Monographie imprimée  
IESEG School of Management Lille  122 OST  Disponible   --   IE00013793   Monographie imprimée  
IESEG School of Management Lille  122 OST  Consultable sur place   --   IE00013794   Monographie imprimée  
IESEG School of Management Paris la Défense  141 VAL  Consultable sur place   --   00101768   Monographie imprimée  
IESEG School of Management Paris la Défense  141 VAL  Disponible   --   00101769   Monographie imprimée  
IESEG School of Management Paris la Défense  141 VAL  Disponible   --   00101770   Monographie imprimée  
IESEG School of Management Paris la Défense  141 VAL  Disponible   --   00101771   Monographie imprimée  
BU Vauban EDHEC Business School Lille  141.98 VAL  Disponible   --   00107098   Monographie imprimée  
ISA  14215 MAR  Disponible   --   IS00020009   Monographie imprimée