Spend shift [Texte imprimé] : how the post-crisis values revolution is changing the way we buy, sell and live / John Gerzema, Michael D'Antonio ; foreword by Philip Kotler.

ISBN: 978-0-470-87443-1
Description : 1 vol. (256 p.) ; 24 cm.
Note de bibliographie: Bibliogr. [227]-228. Index.
Table des matières: P. ix Introduction : numbers and their meaning : Kansas City, Missouri P. 1 1, The new american frontier : Detroit, Michigan P. 28 2, Don't fence me in : Dallas, Texas P. 53 3, The badge of awesomeness : Boston, Massachusetts P. 78 4, An army of davids : Tampa, Florida P. 103 5, Block party capitalism : Brooklyn, New York P. 128 6, The quality of the lion : Las vegas, Nevada P. 157 7, The citizen corporation : Dearborn, Michigan P. 182 8, Innovation nation : San Francisco, California P. 205 Coda : the takeaway : Los Angeles, California
Bibliothèque Cote Statut Date de retour prévue Code barres Format
BU Vauban EDHEC Business School Lille  122.94 GER  Disponible   --   00077653   Monographie imprimée