Social media marketing [Texte imprimé] : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans.

ISBN: 978-0-7897-4284-1 (br)
0-7897-4284-5
Note de bibliographie: Index.
Table des matières: P. 5 Part I : The basics of social media P. 51 Part II : It's about conversation P. 127 Part III : Social media from the inside out P. 193 Part IV : It's not about you P. 259 Part V : How social media fits into the online marketing picture
Note de contenu: The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture