Business model generation [Texte imprimé] : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

ISBN: 978-0-470-87641-1 (br)
Note de bibliographie: Bibliogr. p. 276.
Table des matières: P. 14 Definition of a business model P. 16 The 9 building blocks P. 44 The business model canvas P. 56 Unbundling business models P. 66 The long tail P. 76 Multi-sided platforms P. 88 Free as a business model P. 108 Open business models P. 126 Customer insights P. 134 Ideation P. 146 Visual thinking P. 160 Prototyping P. 170 Storytelling P. 180 Scenarios P. 200 Business model environment P. 212 Evaluating business models P. 226 Business model perspective on blue ocean strategy P. 232 Managing multiple business models P. 244 Business model design process P. 262 Outlook P. 274 Where did this book come from ?
Bibliothèque Cote Statut Date de retour prévue Code barres Format
BU Vauban EDHEC Business School Lille  112.81 OST  Emprunté   30 Sep, 2019   00054701   Monographie imprimée  
ISA  13343 DEV IN  Disponible   --   IS00016785   Monographie imprimée