Gaining and sustaining competitive advantage [Texte imprimé] / Jay B. Barney.

Edition: 4th ed.
ISBN: 9780132479066 (br)
0132479060 (br)
Note générale: La couv. porte en plus : "International edition"
Note de bibliographie: Bibliogr. p. 450-479. Index.
Table des matières: P. 1 Part I : The logic of strategic analysis P. 1 Chapter 1, Introduction : what is strategy ? P. 15 Chapter 2, Firm performance and competitive advantage P. 44 Chapter 3, Evaluating environmental threats P. 76 Chapter 4, Evaluating environmental opportunities P. 115 Chapter 5, Evaluating firm strengths and weaknesses : the resource-based view P. 152 Part II : Business strategies P. 152 Chapter 6, Cost leadership P. 180 Chapter 7, Product differentiation P. 216 Chapter 8, Flexibility : real options analysis under risk and uncertainty P. 246 Chapter 9, Tacit collusion : cooperation to reduce competition P. 271 Part III : Corporate strategies P. 271 Chapter 10, Vertical integration strategies P. 301 Chapter 11, Diversification strategies P. 332 Chapter 12, Implementing corporate diversification P. 363 Chapter 13, Strategic alliances P. 391 Chapter 14, Merger and acquisition strategies P. 419 Chapter 15, International strategies
Note de contenu: PART I: The Logic of Strategic Analysis : Chapter 1. Introduction: What Is Strategy ?, Chapter 2. Firm Performance and Competitive Advantage, Chapter 3. Evaluating Environmental Threats, Chapter 4. Evaluating Environmental Opportunities, Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View. PART II: Business Strategies : Chapter 6. Cost Leadership, Chapter 7. Product Differentiation, Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty, Chapter 9. Tacit Collusion: Cooperation to Reduce Competition. PART III: Corporate Strategies : Chapter 10. Vertical Integration Strategies, Chapter 11. Diversification Strategies, Chapter 12. Implementing Corporate Diversification, Chapter 13. Strategic Alliances ,Chapter 14. Merger and Acquisition Strategies, Chapter 15. International Strategies
Bibliothèque Cote Statut Date de retour prévue Code barres Format
BU Vauban EDHEC Business School Lille  111.36 BAR  Disponible   --   00054133   Monographie imprimée  
BU Vauban - Accès libre  111.36 BAR  Disponible   --   00054693   Monographie imprimée