Inside marketing [Texte imprimé] : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

ISBN: 978-0-19-957674-6 (rel)
Note de bibliographie: Bibliogr. en fin de chap. Notes bibliogr. Index.
Table des matières: P. 1 Introduction P. 3 Inside Marketing : practices, ideologies, devices / Detlev Zwick and Julien Cayla P. 21 Part I, Studying marketing differently P. 23 1, Marketing as a monstrosity : the impossible place between culture and economy / Don Slater P. 42 2, The uses of use value : marketing, value creation, and the exigencies of consumption work / Robert J. Foster P. 58 3, "Market-things inside" : insights from Progressive Grocer (United States, 1929-1959) / Franck Cochoy P. 85 Part II, Marketing as performance : tools and devices P. 87 4, Convoking the consumer in person : the focus group effect / Catherine Grandclément and Gérard Gaglio P. 115 5, Marketing as surveillance : assembling consumers as brands / Jason Pridmore and David Lyon P. 137 6, Consumer segmentation in practice : an ethnographic account of slippage / Patricia L. Sunderland ans Rita M. Denny P. 162 7, The making of the sensuous consumer / Pascale Desroches and Jean-Sébastien Marcoux P. 183 Part III, The political economy of marketing practice P. 185 8, Black models and the invention of the US "Negro Market", 1945-1960 / Elspeth H. Brown P. 212 9, Customer co-production from social factory to brand : learning from italian fashion / Adam Arvidsson and Giannino Malossi P. 234 10, Flipping the neighborhood : biopolitical marketing as value creation for condos and lofts / Detlev Zwick and Yesim Ozalp P. 255 Part IV, The diffusion of marketing ideology and its effects P. 257 11, Commercial epistemologies of childhood : "fun" and the leveraging of children's subjectivities and desires / Daniel Thomas Cook P. 269 12, Broadening the marketing concepts : service to humanity, or privatization of the public good / Kalman Applbaum P. 299 13, Neoliberal experiments : social marketing and the governance of populations / Liz Moor P. 320 14, Mapping the future of consumers / Julien Cayla and Lisa Peñaloza P. 341 Afterword P. 343 The marketing reformation redux / John F. Sherry, Jr.
Bibliothèque Cote Statut Date de retour prévue Code barres Format
BU Vauban EDHEC Business School Lille  121.55 INS  Disponible   --   00062177   Monographie imprimée