The future of competition [Texte imprimé] : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy.

Auteur secondaire: Ramaswamy, Venkat 1963-..... Auteur
ISBN: 9780143061908 (br)
Note générale: First published in the US by Harvard Business School Publishing, 2004.
Note de bibliographie: Bibliogr. p. 239-250.Index.
Table des matières: P. 1 Chapter one, Co-creation of value P. 19 Chapter two, Building blocks of co-creation P. 35 Chapter three, The co-creation experience P. 51 Chapter four, Experience innovation P. 75 Chapter five, Experience personalization P. 93 Chapter six, Exeprience networks P. 119 Chapter seven, The market as a forum P. 137 Chapter eight, Building new strategic capital P. 155 Chapter nine, Manager as consumer P. 171 Chapter ten, Rapid knowledge creation P. 195 Chapter eleven, Strategy as discovery P. 209 Chapter twelve, Building new capabilites for the future
Note de contenu: The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future
Bibliothèque Cote Statut Date de retour prévue Code barres Format
BU Vauban - Accès libre  122.94 PRA  Disponible   --   00062163   Monographie imprimée