Salesforce.com for dummies [Texte imprimé] / by Tom Wong, Liz Kao, and Matt Kaufman.

Auteur: Wong, Tom Auteur
Auteur secondaire: Kao, Liz Auteur Kaufmann, Matt Auteur
Edition: 4th Edition.
ISBN: 978-0-470-59071-3 (br)
0-470-59071-8
Collection: For dummies
Note générale: La couv. porte en plus: "Learn to: -Solve usiness challenges, drive sales and deliver superior customer service -Use chatter to collaborate with colleagues and solve issues faster -Manage accounts, develop contacts, and coordinate activities -Prospect leands, track opportunities, and drive demand with campaigns"
Note de bibliographie: Index.
Table des matières: P. 1 Introduction P. 7 Part I, Salesforce basics P. 9 Chapter 1, Looking aver salesforce P. 17 Chapter 2, Navigating salesforce P. 39 Chapter 3, Personalizing your system P. 49 Part II, Keeping track of customer relationships P. 51 Chapter 4, Managing accounts P. 69 Chapter 5, Developing contacts P. 85 Chapter 6, Collaborating with chatter P. 103 Chapter 7, Managing activities P. 115 Chapter 8, Sending e-mail P. 129 Part III, Driving sales with sales cloud P. 131 Chapter 9, Prospecting leads P. 157 Chapter 10, Tracking opportunities P. 171 Chapter 11, Tracking products, price books and quotes P. 193 Chapter 12, Managing your partners P. 205 Part IV, Optimizing marketing with sales cloud P. 207 Chapter 13, Driving demand with campaigns P. 227 Chapter 14, Building your internet marketing channel P. 235 Chapter 15, Driving sales effectiveness with document management P. 243 Part V, Delighting customers with service cloud P. 245 Chapter 6, Performing fast and accurate support P. 259 Chapter 17, Managing your service cloud 2 solution P. 279 Part VI, Measuring overall business performance P. 281 Chapter 18, Analyzing data with reports P. 299 Chapter 19, Seeing the big picture with dashboards P. 315 Part VII, Designing the solution with force.com P. 317 Chapter 20, Fine-tuning the configuration P. 335 Chapter 21, Customizing salesforce with force.com P. 357 Chapter 22, Extending salesforce beyond CRM with custom cloud P. 373 Chapter 23, Migrating and maintaining your data P. 385 Part VIII, The part of tens P. 387 Chapter 24, Ten ways to drive more productivity P. 391 Chapter 25, Ten keys to a successful implementation
Note de contenu: Introduction -- Salesforce basics -- Keeping track of customer relationships -- Driving sales with Sales Cloud -- Optimizing marketing with Sales Cloud -- Delighting customers with Service Cloud -- Measuring overall business performance -- Designing the solution with Force.com -- The part of tens
Résumé ou extrait: If you're in management, your partner and customer base are your most important assets. Learn to close deals faster, gain real-time visibility into sales, and collaborate instantly-- with Salesforce.com!
Bibliothèque Cote Statut Date de retour prévue Code barres Format
BU Vauban EDHEC Business School Lille  124.16 WON  Disponible   --   00063651   Monographie imprimée