Strategic management and competitive advantage [Texte imprimé] : concepts and cases / Jay B. Barney and William S. Hesterly.

Auteur secondaire: Hesterly, William S... Auteur
Edition: Third edition.
ISBN: 0137042876 (br)
9780137042876
Note de bibliographie: Notes bibliogr. Index.
Table des matières: P. 1 Part 1 : The tools of strategy analysis P. 2 Chapter 1, What is strategy and the strategic management process ? P. 28 Chapter 2, Evaluating a firm's external environment P. 64 Chapter 3, Evaluating a firm's internal capabilities P. 101 Part 2 : Business-level strategies P. 102 Chapter 4, Cost leadership P. 130 Chapter 5, Product differentiation P. 161 Part 3 : Corporate strategies P. 162 Chapter 6, Vertical integration P. 188 Chapter 7, Corporate diversification P. 220 Chapter 8, Organizing to implement corporate diversification P. 248 Chapter 9, Strategic alliances P. 276 Chapter 10, Mergers and acquisitions P. 306 Chapter 11, International strategies P. 343 Appendix : analyzing cases and preparing for class discussions
Bibliothèque Cote Statut Date de retour prévue Code barres Format
BU Vauban EDHEC Business School Lille  111.25 BAR  Disponible   --   00063122   Monographie imprimée  
BU Vauban EDHEC Business School Lille  111.25 BAR  Disponible   --   00063124   Monographie imprimée  
IESEG School of Management Paris la Défense  111.25 BAR  Disponible   --   00101707   Monographie imprimée